Marc Anthony True Professional Launch + ReviewSunday, June 17, 2012
Sometime last month, I was invited to the launch of Marc Anthony True Professional held over at Klapsons the Boutique Hotel, Room eighteen.1.
About Marc Anthony:
As the hair guru to Hollywood’s most dazzling stars, Toronto-based stylist Marc Anthony knows exactly what it takes a create red-carpet worthy tresses that will wow the cameras. Flying between Toronto, New York and Los Angeles, Marc Anthony and his hand-selected team have become synonymous with celebrity styling, tending the tresses of celebrities including Catherine Zeta-Jones, Blake Lively, Paris Hilton, Fergie, Eva Longoria, Justin Bieber and many more at prestigious events like the Oscars, Emmy’s, Grammy’s and Toronto’s International Film Festival.
Initially, I thought that there will only be some hair demonstration going on, little did I know that Marc Anthony True Professional is launching their line of hair products! So, prior to the commencement of the event, I took the chance to snap pictures of the range available.
First up, we have got:
Strictly Curls - the #1 brand for perfectly defined curls.
About Strictly Curls collection:
Enriched with Vitamin E to tame temperamental curls. Curly hair is naturally dry because the bend in the hair strand opens up the cuticle layer to let moisture escape. Vitamin E acts to replenish lost moisture and nourish the cortex.
Strictly Curls smoothes down the cuticle layer preventing the escape of moisture and the possibility of frizz and tangles. Every product in the collection is designed to nourish and smooth curls for spring like, frizz-free tendrils.
Strictly Curls Collection consists of (prices shown below):
- Curl Defining Shampoo $16.90
- Frizz Sealing Conditioner $16.90
- Curl Defining Lotion $18.90
- Curl Enhancing Styling Foam $21.90
- Curl Envy Perfect Curl Cream $18.90
You might be wondering why are there Oscars trophies all around at the event, it is because hairstylist Marc Anthony and his team of celebrity stylist have become the definitive team to the stars for television features, trends and celebrity hair styling. They can be seen regularly at such prestigious events such s the Oscars, Emmy's, Grammy's and Toronto's International Film Festival, styling the manes of Duchess of York, Fergie, Tilda Swinton, Ellen Page, Freida Pinto, Harrison Ford, Eva Longoria, Hilary Swank, Kevin Spacey, Justin Bieber, Keanu Reeves and Jeremy Renner to name a few.
Moisture Gloss - outshine the competition and Brillant Color - long lasting luminous hair color
From L to R: Moisture Gloss Brillant Shine Shampoo, Moisture Gloss Brillant Shine Conditioner, Brillant Color Color Lock Shampoo and Brillant Color Color Lock Conditioner.
About Moisture Gloss Collection:
Enriched with micro-refined silicones, this revolutionary, ultra-light formula penetrates deep into the core of the hair strand; unlike other glossing products that lay on the outer cuticle creating a heavy build-up.
"I spent the better part of a decade perfecting this blend of mirco-refined silicones to gloss your hair from the inside out without adding unwanted weight. Your hair will shine like the star you are" - Marc Anthony
Moisture Gloss Collection consists of (prices shown below):
Moisture Gloss Brillant Shine Shampoo $16.90
Moisture Gloss Brillant Shine Conditioner $16.90
About Brillant Color Collection:
"Too many women are let down by color protecting products that don't deliver. I want women to be able to wash their hair with the confidence that they wash the day out and not their hair color." - Marc Anthony
Provitamin B5 and Citrus are the two key ingredient that defeat dulling. They seal the cuticle layer of the hair to:
1) Create a light reflective, smooth cuticle surface to enhance shine
2) Lock in color pigment and moisture. It keeps your hair looking vibrant, rich and healthy.
Brillant Color Collection consists of (prices shown below):
Brillant Color Color Lock Shampoo $16.90
Brillant Color Color Lock Conditioner $16.90
Damage Repair - The ultimate solution for damaged hair
About Damage Repair Collection:
Damage repair builds support and health so that the scissors aren't your only solution.
"Damage Repair takes a three pronged approach to repairing damage: it promotes healthy growth; moisturizes to smooth the frayed appearance and it is gentle enough to use on the most fragile damaged hair." - Marc Anthony.
Damage Repair Collection consists of (prices shown below):
Damage Repair Healing Shampoo $16.90
Damage Repair Healing Conditioner $16.90
Damage Repair Intensive Healing Treatment $18.90
Dream Waves Beach Spray - turn your summer beach wave fling into an ongoing hair affair and Pro Finish Ultimate Hold Hairspray - secure and go in an instant
About Dream Waves Beach Spray:
Creates natural, effortless, beach hair worn loose, soft and wavy. It adds body and texture to straight, fine strands or pumps up the curl in already wavy hair.
Hydrolyzed Silk and Provitamin B5 protect your tresses while adding moisture and shine. Powerful UV Protectors absorb ultraviolet light to save your mane from harmful sun exposure, dehydration and color-fade. You're left with manageable, touchable waves.
Spray evenly all over damp or dry hair. Scrunch hair to amplify a wavy texture. Allow to dry naturally for a soft finish or for high voltage waves, use a diffuser while scrunching.
About Pro Finish Ultimate Hold Hairspray:
Keeps your hair looking freshly done all day long. Its non-sticky formula finishes your look with sexy, touch me style whether you are cool and professional or up close and personal.
Formulated with a Provitamin B5 and aloe blend that binds to hair shaft to add luminous shine, while offering definitive hold without stickiness or flaking which is important when you need hair to be perfect each time.
Bye.Bye Frizz - break up with frizz for good
About Bye.Bye Frizz Collection:
Many factors can contribute to a frizzy cuticle:
- Texture: Some hair textures inherently have a cuticle that just won't lie flat; curly hair being one of them.
- Damage: Stress from daily styling, hot tolls, chemical processing and the elements can roughen the cuticle.
- Dehydration: Dehydrated hair becomes brittle causing the cuticle to rise. The problem compounds since the open cuticle lets even more moisture escape.
Humidity: makes the inner layers of the hair begin to swell creating breaks in the cuticle, making it jagged.
Meet the Bye.Bye Frizz Keratin Smoothing Collection for long term frizz control!
Bye.Bye Frizz Collection consists of (prices shown below):
Bye.Bye Frizz 30-Day No Frizz Keratin Smoothing Treatment $29.90
Bye.Bye Frizz Keratin Smoothing Shampoo $19.90
Bye.Bye Frizz Keratin Smoothing Conditioner $19.90
Instantly Thick - pump up the volume
About Instantly Thick Collection:
Expand each hair strand for thicker, fuller hair.
The unique lightweight formulation is infused with a secret blend of Hydrolyzed Corn, Soy and Wheat Proteins, called Phytokeratin to expand each strand. Phytokeratin is a protein near identical to human hair, in this formulation it binds to the existing hair plumping up your locks for full volume from crown to tip.
Start your journey to thick, volumious hair right from your wash with the Instantly Thick Hair Thickening Shampoo and Weightless Volumizing Conditioner. Get lasting volume and movement with Instantly Thick stylers - Hair Thickening Cream and Full Blow Out Lotion.
Instantly Thick Collection consists of (prices shown below):
Instantly Thick Hair Thickening Shampoo $16.90
Instantly Thick Weightless Volumizing Conditioner $16.90
Instantly Thick Hair Thickening Cream $18.90
Instantly Thick Full Blow Out Lotion $18.90
At the presentation itself, we were told that Marc Anthony and his team of stylists have worked with celebrities such as:
Kimora Lee Simmons
Here's a video of Marc Anthony salon's Artistic Director & Stylist, Marilisa Sears presenting a live styling demonstration!
Here are the press samples - entire range of Strictly Curls given to us to try out. Because I don't have curls in my hair, I gave the entire set, except for Dream Waves Beach Spray to my Aunt.
Dream Waves Beach Spray is one of the product that caught my attention and interest me the most when I was at the event itself. I was even tempted to try it out at the event itself but my fellow beauty blogger friend was like, "Its already night time, you sure you want to deal with the washing of your hair when you get back home?" Honestly speaking, washing this product out ain't as bad as I thought it would be. I merely had to shampoo my hair twice to get rid of any residue.
I have always wanted curls in my hair, but my hair is so stubborn. Curling tongs, hair mousse, hair wax and what-nots don't really let curls stay long on my hair.
There was a day when I had more time to spare so I thought I would try out Marc Anthony Dream Waves Beach Spray.
First, I spray it onto my hair that is semi-dry and twirl my hair before using my hairdryer (set to cool air) to set it. I did it in really small sections. To amplify the results because I wanted more volume, I tied my hair into a low but tight bun and had it on for about 1.5 hours. When I let my hair done, this is what it looks like!
SUPER VOLUMINOUS CURLS, NO?
Even my Mom whom ain't a big fan of curls (she usually shrugs off the topic whenever I talk about wanting to perm my hair) commented that maybe I should consider perming my hair because it makes my hair look more voluminous!
I think that it will work even better on girls whom haven't gone through any type of hair treatment (such as rebonding) because I have rebonded my hair previously.
Apart from Marc Anthony Strictly Curls Collection, StarAsia Singapore was also very generous in giving us other samples to try out.
Another Marc Anthony True Professional product that I have been using lately is - Marc Anthony True Professional Damage Repair Healing Conditioner!
I have been using Marc Anthony True Professional Damage Repair Healing Conditioner close to a month. I love the fact that it makes my hair shine and smoother at the same time, so I don't see what's not to like about it? Will I recommend this? Definitely yes!
Girls, if you have got split ends or dry ends and desire long silky hair, remember, it is a must to use conditioner each time you wash your hair. For me, I use conditioner and on top of that, a hair mask or treatment daily to ensure that my hair is well taken care of!
Marc Anthony products are carried exclusively at Watsons.
P.S: I even spotted Marc Anthony products when I was in Taipei's Watsons!
For more information on Marc Anthony Hair Care, visit www.marcanthony.com.
Disclaimer: Products featured were given to me for consideration.