Olay AquAction to address both causes of skin moisture loss with the cutting-edge HydraLock technology powered by two ingredients – WSK and Niacinamide.
WSK – an ingredient from the white jelly leaf which was part of legendary Chinese beauty Yang Guifei’s beauty regimen – has been shown to outperform hyaluronic acid, which until now, was thought to be the gold standard hydrating ingredient. Tests have shown that WSK outperforms hyaluronic acid, weight-for-weight, in its ability to hold water.
Niacinamide helps address skin fatigue caused by inadequate dietary systems and everyday stressors. It gives skin the energy to renew itself, bringing it back to more youthful levels, which in turn enables skin to hold onto its own moisture more effectively. The AquAction technology, inspired by the legendary beauty of 8th Century Chinese royal consort Yang Guifei, has been refined, tested and proven on Asian women. Powered by HydraLock, AquAction delivers a new standard of hydration that is known fondly as “pump pump” bouncy skin – where skin cells that are well-hydrated and attain a full, rounded shape, giving skin a firm and elastic touch.
