VALENTINA - THE MUSE 

Synthesized in a refined bouquet of fragrances, the ingredients that define the femininity and uniqueness of the Valentino woman have inspired a new perfume called Valentina that was conceived as couture style and a signature element of distinction that expresses a feminine ideal. Valentina is beautiful, radiant with charms belonging to a modern heiress. She is seductive, sophisticated , unconventional, charismatic . She creates her own style. She sets home in a classical Roman Palazzo but there is nothing she likes more than feeling the heart beat of the vivid city of Rome. She is the only protagonist of a hypnotic, bewitching story full of references and allusions to legendary figures of Italian fashion and cinema. Valentina comes to life in the advertising campaign for the perfume shot by David Sims and the TV film directed by Johan Renck along the dark and secret streets of a sumptuously deserted, nocturnal Rome.

HER PERFUME - CLASSIC YET MODERN 

From this sensual, insolent beauty, this blatant femininity that eludes conventions, two master perfumers, Olivier Cresp and Alberto Morillas, created a fragrance as a tribute to today’s Valentino woman. With attitude, sophistication and unexpected characteristics, the bouquet of Valentina blends an irreverent Italian floral oriental in which each facet reveals a paradox. Calabrian bergamot is a hymn to exuberance and freshness, shaken up by the insolence of white Alba truffles. In their trail, jasmine, Amalfi orange blossom and tuberose celebrate radiant beauty, while being offset by the rebellious delight of wild strawberries. Finally, the nobility of cedar is seduced by the captivating sensuality of amber... Valentina marks out a solar, unexpected trail, classic yet modern.

Top notes: Bergamot and white truffles
Heart/heart notes: Amalfi orange blossoms, Sweet jasmine, tuberose and wild strawberries
Base notes: Vanilla and amber

THE COUTURE BOTTLE 

The intense notes of the perfume perfectly blend with the delicate purity of the transparent crystal bottle. Slightly rounded yet sleek, it wears three flowers, emblems of Valentino couture, in pale shades of white, ivory, and nude : recurring colors featured in the most recent collections that represent the brand’s taste for contrasts and contradiction and its new direction. Skillfully blending and contrasting naughtiness and innocence, restraint and audacity, the sensual bottle is topped by a silver ring and a black pearl. And, comes in a white box decorated with floral motifs in relief.

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Disclaimer: I was invited to the launch of Valentino Parfums-Valentina Press Event.

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